If you are a part of the business world, you must have definitely heard of this book by Ram Charan. What the CEO wants you to know is undoubtedly an insightful piece of writing that helps employees understand the business basics and how to take their careers forward.
Even beyond the book, if you want to progress in your career, you have to strive hard to fulfill your CEO’s expectations. But how will you do that if you aren’t aware of what the CEO wants you to know?
How to Fulfill Your Job Requirements and Satisfy Your CEO?
Unless you understand how your organization works, you will never be able to perform well. Everyone wants to expand their career. People dream of making more money and making a significant contribution to their company.
However, more often than not, they fail to realize why their ideas aren’t appreciated by the CEOs. They feel they aren’t being heard or appreciated. But have you tried to think from another perspective? Is it possible that the reason you aren’t being noticed is that your contributions are not in line with the company’s long-term goals?
It’s pretty standard practice for CEOs to take some time to explain their business models to their new employees. This ensures that the employees understand expectations.
Keep in mind that every business is more or less the same inside. Indeed, on a deeper level, you will find that all companies have the same building blocks. They run on four factors.
- Attract the target audience by thwarting competition
- Generate revenue
- Make sufficient ROI
- Grow well
This is basically the goal of every company. And if there’s one thing you should remember about what the CEO wants you to know, it’s this. You have to be clear about how you can contribute to all these four factors for the company’s benefit.
What the CEO Wants You to Know: In-depth Details and More
It’s easy to believe that despite putting your best foot forward, you don’t get your deserved rewards. However, you cannot hope to win any favors from the CEO if your efforts don’t yield any results for the company.
How to Attract the Target Market
The CEO expects his employees to understand how to cater to the target audience. Every business runs with one goal, to create customers.
The company not only has to generate sales but also ensure that it remains ahead of its competition. So the CEO wants you to know how to beat the competition, how to increase sales, and get maximum exposure for your products and services.
A lot of it has to do with customer experience and reliability. So if you want to get ahead in your career, always give priority to what the customer wants. Only then can you hope to get to the position you dream about.
Keep in mind that revenue isn’t only influenced by the sales but also by the cash flow. You have to take the investments into account as well. The CEO expects you to know both the cash flowing in and out.
You must know that even if you make a sale today, it will be some time before the money makes its way to the company’s account. Understanding the concept of cash generation and how the timing of payments matter is crucial.
Interestingly, everyone can play a role in impacting the cash situation of an organization. Contrary to popular belief, it’s not the responsibility of the finance department alone. You, too, can make some changes and adjustments to change the scenario. And your CEO wants you to know this.
The purpose of a business is to generate profits using investments. Sufficient ROI is crucial for the smooth running of an organization. Needless to say, a high ROI is beneficial for the business.
You don’t have to focus only on the profit margins. If you want a promotion, think about velocity too. You should know how much time it takes for an order to go through. The CEO wants the employee to be aware of the business inventory and the need for resupply.
Some of these things might not be in your job capacity. However, if you want to be noticed and make headways in your career, you have to expand your horizons and understand your company better. This will give a clear message that you are actually loyal to the company and intend to do whatever it takes to make it grow.
And finally, every CEO wants his company to grow. You can’t expect someone to be satisfied with a small market. They will always be looking to expand. The question is, what role can you play in this?
If the company does not upgrade or work on development, it will be taken over by the competition. And if you want your career to grow, it will work in your favor for your company to grow too.
Certainly, the CEO expects you to know the importance of the growth of the company. He wants you to come up with ideas and strategies that can take the business to the next level. Also, at the same time, it’s crucial that you are aware of what the competition is up to.
The CEO Wants You to Know It All
We aren’t kidding! Every CEO expects his employees to always be one step ahead. He expects his team to understand his requirements even before he speaks about them. Once you understand this, you will realize that making progress in your career has become a whole lot easier.