You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media.
As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.
Related: 3 Growth Strategies Small Businesses Can Learn From Google
Of course there’s an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don’t cost money.
Related: A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic)
Read on for a guide on how to get your products on Google’s platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you’re selling.
Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them